专业经验，职业机会
Prepare for a career in marketing in an innovative, h和s-on business 程序 at the only business college to earn the coveted Malcolm Baldrige National Quality Award 来自美国总统办公室. 在博天堂官方，你们将密切合作 with award-winning marketing professionals in a top bachelor’s degree 程序 that is accredited by AACSB 国际—the gold st和ard of accreditation in business 教育. It’s why our graduates regularly score in the top 5-10 percent on the national Educational Testing Service Major Field Test in 业务, 和 our marketing students 在全国营销比赛中获得过第一名.
度的选择
B.S. 工商管理及市场营销
A 理学学士 in 工商管理 with an emphasis in 市场营销 equips students with the knowledge 和 necessary skills to succeed in careers which require 他们制定并实施营销策略. 重点还在于培养学生 for graduate study in marketing 和 business administration.
小的选择
工商管理辅修
Learn about the fundamental areas of business including accounting, computer information 系统、财务、管理和营销. 我们的18-21学分辅修课程提供非商业课程 majors a solid business background that will enrich any career path.
工商管理辅修 with Entrepreneurial Option
Want to learn what it takes to operate your own business? 加入创业精神 option to your 业务 minor 和 gain a comprehensive overview of the fundamentals of entrepreneurship, marketing analysis 和 small business operations (requires six 额外学习时间).
全球商业辅修
UNC's 全球商业辅修 is designed for students in 工商管理 和 wish to pursue an additional area of study in global business. 辅修课程的完成 provides broad exposure to the global areas of business administration. 这些包括 at a minimum finance, economics, management 和 marketing. 辅修课只开 给工商管理专业的学生.
相关的项目
经验为你成功的职业生涯做准备
Gain real-world experience 和 build your resume while working toward your bachelor’s degree. At UNC’s Monfort School of 业务, you’ll have professional opportunities usually reserved for graduate 程序s, working with actual clients in practical business 设置 through internships, part-time jobs 和 other h和s-on work/learning projects. You’ll also get to take part in valuable networking events, hear from some of the world’s top business minds who visit as guest speakers, 和 get involved in a nationally 认可学生社团.
"Not many 市场营销 students can say they have experience working with real clients 在他们毕业之前做一些实际的项目. 亲力亲为让我感觉准备充分 征服我的事业. I've been to conferences across the country, been on business tours, participated in the marketing club where I worked with real clients on real 项目等等!”
——sydney Aeschlimann, 2021届毕业生
市场营销的未来
市场营销 is about engaging distinct consumer audiences to sell products 和 services 建立客户忠诚度. An effective marketer must be both creative 和 analytical, 和 ready to adapt to new techniques 和 technologies in a continually evolving field. These are the kinds of valuable professional skills you’ll develop in our 市场营销 程序, working alongside award-winning professors who bring real-world marketing 课堂体验.
想想博天堂官方的B.S. 如果你:
- Are creative 和 enjoy finding new ways to communicate with people
- Have an interest in working with different forms of media
- 在紧密的教师指导下，擅长小班教学
你将学习:
- How to identify target markets, develop marketing strategies 和 maintain a competitive 优势
- How to underst和 和 manage br和 equity 和 build customer relationships
- 如何制定分销和销售策略
样本课程:
- 全球营销策略
- 企业对企业营销
- 消费者的行为
- 社交媒体营销
- 销售及销售管理
- 市场分析与研究
课堂之外
市场营销 is an essential part of any business plan, for companies large 和 small, so you’ll be able to apply your skills in a wide range of industries 和 professional 设置. As a graduate of an accredited, nationally recognized business 程序 at UNC, you’ll also gain a competitive edge in the job market.
你的degree能给你带来什么?
As a marketing major, you’ll gain the knowledge 和 skills to pursue careers in product planning 和 development, professional sales, supply chain, advertising 和 other 多样化的业务领域. Possible professional positions include marketing manager, sales manager, product manager 和 advertising manager.
市场营销研究现状
In addition to being dedicated educators 和 mentors, our professors are accomplished 研究人员在他们的专业领域. 目前在工商管理方面的研究项目 包括:
Trust 和 Commitment as Mediators Between Economic 和 Non-economic Satisfaction in Manufacturer-supplier关系
珍妮丝·帕扬博士.D.市场营销教授
珍妮丝·帕扬博士.D., recently co-authored a paper exploring a research model in which trust 和 commitment are mediators between economic 和 non-economic satisfaction. The study found that there is no direct relationship between economic 和 non-economic satisfaction, meaning that managers should consider economic 和 non-economic satisfaction as two separate aspects of relationship quality in business relationships. 它还 found that the level of economic satisfaction is an influential precursor to the levels of trust 和 commitment, which in turn impacts the level of non-economic satisfaction. 这项研究的详细内容见 商业杂志 & 工业营销.
